“Apprentice” Winner Bill Rancic Offers Valuable Advice to Axis Advertising

Axis has always prided itself on their results driven work ethic and the value of a student mentality…the importance of being the first to come in and the last to leave. The weekend of November 12^th and 13^th, Axis Advertising took an R&R trip to Fajardo, Puerto Rico, where they had the pleasure of hearing from a very special guest speaker. Bill Rancic (of “Apprentice” fame), greeted hundreds of their employees on Saturday morning with a healthy dose of advice, motivation and personal testimony. Prior to his “Apprentice” win on the Donald Trump produced reality show, Chicago native Rancic, had already proven himself as an entrepreneur. In his speech, he explained his path to success and the steps that one should take and changes one should make that are imperative to successful business decisions. Among those points were narratives that would have been heard somewhere in an Axis meeting room at some point over the last few years. However hearing them from another perspective was all the more enlightening:

·Practical Execution- being able to deliver results

·Agility (the importance of being able to adapt to circumstances and take risks)

·Good Decision Making- learning from mistakes; sometimes indecision is worse than a bad decision

·Work Ethic (being the first to arrive and the last to leave; taking ownership and responsibility when you choose to take on tasks)

·Never Quit (or make excuses)

·Be Proactive (surround yourself with other self-motivated people)

Rancic was quick to inform that even Donald Trump himself, operates by these standards. One of the biggest things that Axis’ employees took away from the meeting was the fact that Bill never asked for hand-outs; he doesn’t feel as though the world owes him something just because he has a degree. He put himself through college and understands the value of hard work and the reward of reaching goals that were earned and not given.

Axis employees also participated in an awards ceremony shortly after Bill’s speech.

There was of course plenty of time for rest and relaxation as well. They traveled on catamarans, swam with the fish, enjoyed the local cuisine and most importantly were able to sleep in and get some much-needed rest. Axis feels that in order to run a smooth operation, their employees need to be appreciated, so they will continue to hold these R&R trips as long as they continue to prosper.